


Why is green different?
Green is all about getting to the
heart of the matter and empowering
readers, through provision of practical
information, to feel there are things
they can actually do that will make a
difference, without needing to totally
forsake consumerism, prompting
them to act and contribute to
positive change.
Green informs readers of the latest
initiatives, thinking, opportunities
derived from, and benefits of, a range
of environmental, economic, social and
lifestyle topics through discursive and
thought provoking articles.
Green is a window on
Jersey’s commitment
to “green” global issues
+ Building awareness of and concern for
ecological lifecycles and the influence of
mankind upon them.
+ Making eco-friendly living accessible to
a modern consumer driven society.
+ Delivering relevant, discursive,
authentic and accurate information on
a diverse range of environmental
topics in a way that is refreshing,
educational and absorbing
for target readers.
+ Producing intelligently written, thought
provoking and inspiring material.
+ Informed editorial on projects written
from the “Frontline” by contributors,
passionately delivered.
+ A platform for “eco-products” to receive
correct representation and promotion.
+ A sympathetic, modern approach to
layout and design, creating an effective
communication medium